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Friday, October 26, 2007

The Tech Side of Writing

I went to a panel tonight on how to "create content" that people will value enough to bother reading. I heard about the Millennial Generation (more like the Greatest Generation than the X-Gen), the state of the book (sleeping but not dead), how kids don't read (they view), and writing for the Web (keep it short and easy to navigate).

The woman who talked about the rising generation said not to even think about launching a book without a Web component--either a website or a MySpace page. Sigh. One more thing for the to-do list. I've got a simple website, but I need to go back and fix some broken links. On WriterL, there's been some discussion about branding oneself--that is, making yourself into a brand, the way Crest or Kellogg is a brand.


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