Oh, That Web Site We All Need

Here's a surprising statistic: According to the Make Information Pay seminar,* 5.3 percent of sales are made from awareness raised by an author’s Web site.

The Book Publicity Blog has a post and lots of excellent comments on why you should have a Web presence NOW (or no later than four months before your book comes out). My first impulse is to grouse about yet another thing to do. But, speaking for all the writers who are shy, miserable at small-talking and glad-handing, and otherwise antisocial, we should be relieved to market ourselves in the vast halls of the Internet where we are a step away from real people.

*To learn more about this seminar, see the article on the Southern Review of Books.