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Tuesday, May 01, 2012

eBook Issues

The Internet is so tempting for a writer, isn't it: Unlimited space online! Inexpensive! Accessible!

And a whole 'nuther batch of issues to contemplate.

Here's an excerpt from Media Morning Newsfeed (put out free by Media Bistro):

Navigating A Tightrope With Amazon (NYT)
Last Tuesday, Buzz Bissinger hopped the Amtrak train to Philadelphia from New York, where he had done a bit of publicity for After Friday Night Lights, a 12,000-word eBook that had been performing nicely since its release. But when he opened his laptop to check his ranking on Amazon, he found the book was no longer for sale there. GalleyCat Through an Apple and Starbucks promotion, customers could redeem the book for free. To compete with the lowest price available, Amazon dropped its price to zero. Unhappy with this move, Bissinger's publisher Byliner.com pulled the title. Philadelphia Inquirer Bissinger wrote the eBook for Byliner, a publisher specializing in electronic "long-form" books (say, 5,000 to 30,000 words). Byliner published it through Amazon and other venues -- including iTunes, the Apple shop -- and priced it at $2.99. It's also for sale at Barnes & Noble, Kobo, and other digital stores. And it was doing pretty well. paidContent This means authors will have to make the decision: Will they gain more new readers and sales by having their book promoted in Starbucks, or will the sales lost through Amazon that week outweigh any Starbucks benefit?

Another venue, another factors to balance.

Lord knows, I don't have any answers. I just like to bring up the questions.

Has anyone used Byliner, as an author or a read4er? Just curious.

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