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Saturday, August 30, 2008

Social Networking for Writers

Social networking for writers. Hmmmm. To tell the hard truth, "social" and "writer" don't always belong in the same sentence. But everyone's talking about it, and I look at it this way: I want to know what it is so I can decide if it's going to help my career.

John Kremer's Book Marketing Tip of the Week mentions a site that lists free teleseminars and webinars (there's a stupid word). One of the freebies is "Publicity Through Social Marketing: Why Every Author Should Be Involved with Web 2.0." You can listen to the piece, which originated June 4, 2008.

OK, the bottom line is that discussions about social networking for writers assume that you have written a book because you're an expert on a topic and that your focus remains on that topic. Therefore, it makes sense for you to post comments and articles on that topic far and wide; these comments and articles mention in an offhand way that you've written a book on the subject and list your Web site. On your site, you provide interesting content and overtly market your book.

For nonfiction writers whose books stay in a particular field, this social networking approach can work. For writers like me, who hop, skip, and jump from topic to topic (biotechnology to food to screen doors), I'm thinking there are two approaches: 1) set aside time to social network for each book; and 2) try to network in the same pool as other creative nonfiction writers.

What do you think?

By the way, Scott Fox is the guy who created the Web site that lists these freebies. According to Kremer, Fox is an author conducting research for his next book about online marketing. The Web site offer listings of free teleseminars, webinars, webcasts, and online classes for marketing technology, publishing, search engine optimization, sales, training, and education. Sharing the listings with people proves the wide and inexpensive reachof the Internet. To submit your free teleseminars and online classes, go here: http://www.freeteleseminarlist.com/submit-webinar.html. Kremer notes that "Fox is also making money from the online ads, Google ads, and links to his other websites where he sells books and services."

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