A Place for Multimedia Long-Form Stories

Add to your reading list a piece about the Atavist. Here's the opening blurb at Nieman Storyboard: 

Multimedia storytelling at The Atavist: One year in, how’s it going, Evan Ratliff?
It’s been a little over a year since The Atavist debuted as a groundbreaking digital platform for long-form multimedia storytelling. Narrative journalists had been bemoaning the shrinking storytelling acreage, so this app-based venue was met with substantial interest. “E-books are more than a publishing platform,” as New York magazine referred to the genre, “they’re a whole new literary form.”
So, is it working?

Read the whole interview. I plan to.