Booking It

Here's a practical tip sheet for handling book signings. The notion of such an event is daunting--and I've certainly heard horror stories (no people showing up; no books showing up)--and here's a handy-dandy list of how to make the event go well, before, during and after. The advice was put together by publicist and author Randy Ray (www.randyray.ca) and author and publishing consultant Barbara Florio Graham, www.SimonTeakettle.com.